LEARN HOW TO MAKE YOUR ANIMATION!

Final Independent Animation Training teaches you how to draw anime

Animation on a Shoestring shows how to draw anime

Understanding Chaos shows how to draw anime

Anigen Video BUndle shows how to draw anime like the pros

Shadowskin shows how to draw anime in 3D

Final Secrets on how to draw anime with 3D cel shading

If you've found my work helpful, please donate to show your support.

Jan 2017
Nov 2016
Oct 2016
Aug 2016
Jun 2016
May 2016
Apr 2016
Mar 2016
Nov 2015
Oct 2015
May 2015
Apr 2015
Nov 2012
Oct 2012
Sep 2012
Aug 2012
Jul 2012
Jun 2012
May 2012
Apr 2012
Mar 2012
Feb 2012
Jan 2012
Dec 2011
Nov 2011
Oct 2011
Sep 2011
Aug 2011
Jul 2011
Jun 2011

YOUR NAME TOPS CHINA BOX OFFICE

Makoto Shinkai's Your Name

The latest theatrical release from Makoto Shinkai, the director who began his career with the independent anime film Voices of Distant Star, has topped the Chinese box office, becoming the highest grossing 2D animated film of all time in the country. This is after a record breaking release in his home country of Japan, where he rose to be the second highest earning anime film of all time, behind Miyazaki’s Spirited Away. The film was given a special release permission to play in China, which generally only allows 34 foreign films to screen each year in its local box office. There are a number of reasons why this special permission was granted.

While I do believe that we are seeing what will be an expanding trend, as the Chinese market continues to open up, it also, in the end, comes down to money. This is similar to Mel Gibson's Hacksaw Ridge, which was given a one month extension at the box office, (foreign films are typically allowed only one month total) because it was raking in the cash.

According to The Japan Times, "Chinese President Xi Jinping and other top officials have said the two nations should expand the positive aspects in their relationship…", but Shinkai's film was also helped by it's TIMING, and the potential to make a huge splash. These days, potential demand, among the target audience, can be gauged online before a film even comes out, and, in this case, online buzz was already at frenzied levels.

You have 200 million young people, who are the audience with the most disposable income, and they are driving the box office boom in China. They are increasingly interested in international material, and anime, manga and games are at the top of that list. Makoto Shinkai's film, which is a love story targeted exactly at the age demographic, couldn't have arrived at a more perfect time!

blog comments powered by Disqus