ADOBE MODO?!

According to The Telegraph, Adobe, famous for Photoshop, After FX and Premiere, are allegedly preparing a bid to purchase The Foundry, the UK visual FX software company that currently owns MODO. For those asking, “Where did this come from?”, I will give a little background.

Allen Hastings, Brad Peebler and Stuart Ferguson, the creators of MODO

About 12 years ago, MODO was developed by a small independent company called Luxology. This group was composed of former developers from Newtek, their Lightwave Team, when they split over creative differences. For nearly ten years, this group toiled away building up MODO, which began as a simple but extremely powerful modeler, into a full fledged 3D package. This caught the interest of people like John Knoll and ILM. As a result, about two years ago, with a push fro the professional VFX community, Luxology was acquired by The Foundry, a large VFX software developer known for tools like Nuke, Katana and Mari.

Tom Cruise in Live, Die, Repeat\

The Foundry is a UK based company known for making very high end visual FX tools used in the biggest of Hollywood pictures. They are owned by a private equity firm known as The Carlyle Group. Late last year, this private equity firm announced that they were putting the company up for sale. Word has it that they purchased the company for about £75 million, some years ago, and it is now valued at around £200 million, earning £10 million in revenue per year. Clearly it was a worthwhile investment.

Adobe Creative Suite

Adobe apparently sees an opportunity to apply The Foundry’s tools to a wider business community. This is where things could get interesting, because the price range of The Foundry’s tools is in an entirely different league than any Adobe offerings. The Foundry targets the largest VFX studios, and their prices reflect that. Adobe targets a wider user base with much cheaper products.

It should be noted that should such a purchase take place, Adobe, having never been involved in 3D before, may have no interest whatsoever in MODO. The Foundry’s Nuke has taken over the professional compositing and post production market, leaving tools like After FX in the minor leagues. Other tools in their lineup, like Colorway and Katana might also be great additions to the Adobe production suites. A full 3D package like MODO could very well get left out in the cold in such a deal.

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