FIGHT FOR YOUR RIGHTS
Two years ago, today, Marvel got the rights back to some of their popular characters. In this case, Blade, Punisher and Ghost Rider. They were in no particular hurry to make new movies with these characters, however, largely because of the lackluster success of the previous outings involving them. Why were these previous films so lackluster? Everything Marvel puts their hand to is gold, most proven by their $1.5 billion grossing Avengers. The problem is that they didn’t put their hand to those previous films,
Before Marvel Studios existed, beginning with the creation of their first truly independent film Iron Man, they license their popular characters out to the major Hollywood studios in the hopes to bring them to the big screen. Aside from the three characters mentioned above, this also includes The X-Men and Spider-Man. Those studios didn’t always do things the way Marvel would like. The fans weren’t always happy either. Now that Marvel has a single unified world for all their film properties to exist in, the absence of their character for which they have not recovered the rights is very noticeable.
As you create your own indie properties, and success begins to find you as they take off, there is a temptation that will come to you. Larger outfits, possibly even a major Hollywood studio, will come calling wanting to make use of your characters or stories in their films. There is almost no version of this where you win, keeping control of the product and getting the financial return you deserve should they become a huge success. In fact, more often than not, you lose completely, and they take your stuff. This story has happened over and over to creator after creator.
As your own indie creations grow, fight off the temptations. Do what Marvel is doing now. Do it all yourself!
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