INDIE DONE RIGHT!



There is a saying that goes something along the lines of ‘be so good they can’t ignore you’. This is an indie film that exemplifies that saying. Normally, this is the kind of independent content I would try my best to avoid on sites like Youtube or Vimeo. From the beginning, though, The Rieth Brothers, who created this work, did everything right. Their poster frame, which shows a guy standing in front of a corn (or was it wheat?) field, which in and of itself is just an amazing image, raises so many questions. I just had to watch it.

Like most supposedly artistic indie films, this movie has no dialogue. Very much unlike so many other pieces of indie content around, however, this movie exudes professional quality from the very beginning. It looks, at the very least, as good as mainstream television content, and artistically, in many places, stands above the majority of mainstream films. This does not look like some friends playing around with a DV camera.

As the film progresses, it can be a bit slow at times. It can also be hard to follow. There were a couple of places where I considered giving up. The imagery, however, just gets more and more beautiful and the directors raise questions at the right moments which make the viewer HAVE to see what will happen next. I have to admit that were it not so well shot and so astoundingly beautiful, I likely would have clicked it off.

This is by no means meant to advocate all style over substance. Even the best VFX reels can only hold my attention for a couple of minutes. This film shows why you need the right mix of both. Were the exact same story to be poorly shot and cheap looking, it would not have worked. Visuals of this quality without a good story would also not have worked. Too many films are either one or the other. Hollywood films are often visually impressive with nothing to back it up, while indie films are too often good ideas held down by cheap visuals and poor acting.

If you want to capture an audience, or ‘be so good they can’t ignore you’, take a note from The Rieth Brothers. Back up your good ideas with good production values and visual artistry. Your audience will beat a path to your door.

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